Social Network-Driven Services for Academic Libraries

Abstract

Many academic libraries rely on their traditional services and have a hesitation to start new services. Whether they have new services, they do not need to promote these. However, the modern society is changing very fast due to the adoption of new tools and techniques of information and communication technologies. The paradigm shift in the society due to the advent of web 2.0 technologies, especially, social networking and mobile technologies laid emphasis on the academic libraries to change its services and to adopt new services according to changes in the society. Thus, academic libraries need to employ the new service based on social media tools in order to target large audiences. This paper is an effort not only to study different types of social media tools and its usefulness but also to elaborate different types of services which can be employed by academic libraries to optimize and popularize its services.