Exploring Media Preferences and Surreal Perceptions: Implications for Libraries among Millennials and Gen Z Master’s Students

Abstract

This study investigates the media preferences of Millennials and Gen Z master’s students at Mizoram University, focusing on their inclination towards movies over books and the implications for libraries. The research aims to understand how these preferences impact their perception and experience of surreal elements in literature. Thematic analysis was conducted on data gathered from six focus groups comprising a total of 36 participants. Findings indicate a predominant preference for movies among both generational cohorts, with Gen Z displaying a stronger inclination towards visual media for its immediacy and sensory appeal. Millennials, while fewer in number, expressed a nuanced appreciation for books, particularly in their ability to stimulate imagination and foster deeper emotional connections through surreal elements. However, overall, the study highlights a declining interest in traditional reading practices, with implications for library services. Participants emphasized that movies provide a seamless visual and auditory experience, contrasting with the perceived effort required for sustained engagement with books. This shift has led to decreased library visits and a preference for digital resources and streaming platforms. Concerns were raised about the potential loss of the immersive and reflective experiences that books uniquely offer, particularly in exploring complex themes and abstract ideas. The study underscores the importance for libraries to adapt to these changing preferences by enhancing digital collections, offering multimedia resources, and creating flexible study environments that accommodate diverse learning styles. Additionally, there is a need to promote reading clubs and activities that reintroduce the joy of reading and foster community engagement among students.