Use of Mass Media among the Poultry Farmers

A Study on Selected Villages in Aizawl District of Mizoram

Abstract

The researchers investigated the levels of mass media literacy and usage among poultry farmers in a number of communities within the Aizawl District. In order to accomplish the goal, a standardized questionnaire was developed, and data was collected by conducting a phone interview with each of the 150 farmers, with 111 of the farmers participating in the interview. The paper also discusses the role that library professionals, non-governmental organizations, village authorities, and subject matter experts play in informing farmers about the use of mass media for their benefit of using it in farming. The study discovered that many farmers effectively used mass media because it enables them to quickly access the information they required. The findings show that a lot of farmers are familiar with the concept of using mass media for farming purposes; however, the challenge they face is that the language barriers and poor Internet connectivity while accessing information. The study also recommends that farmers should use various social media platform to access farming related information.